# Facilitating online marketing

This chapter will cover:

* Search Engine Optimization (SEO)&#x20;
  * analyzing keywords and optimising text content of an online-shop
* Marketing with Google tools&#x20;
  * facilitating a Google adwords campaign for an existing online-shop&#x20;
  * interpreting Google analytics
* Monitoring&#x20;
  * monitoring and evaluating website traffic and key figures (e.g. conversion rate)
* product photography&#x20;
  * shooting product photography&#x20;
  * editing and optimising product photography for e-commerce
