Facilitating online marketing

This chapter will cover:

  • Search Engine Optimization (SEO)

    • analyzing keywords and optimising text content of an online-shop

  • Marketing with Google tools

    • facilitating a Google adwords campaign for an existing online-shop

    • interpreting Google analytics

  • Monitoring

    • monitoring and evaluating website traffic and key figures (e.g. conversion rate)

  • product photography

    • shooting product photography

    • editing and optimising product photography for e-commerce