> For the complete documentation index, see [llms.txt](https://fitforecommerce.gitbook.io/fit-for-e-commerce/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fitforecommerce.gitbook.io/fit-for-e-commerce/facilitating-online-marketing.md).

# Facilitating online marketing

This chapter will cover:

* Search Engine Optimization (SEO) 
  * analyzing keywords and optimising text content of an online-shop
* Marketing with Google tools 
  * facilitating a Google adwords campaign for an existing online-shop 
  * interpreting Google analytics
* Monitoring 
  * monitoring and evaluating website traffic and key figures (e.g. conversion rate)
* product photography 
  * shooting product photography 
  * editing and optimising product photography for e-commerce