Fit for E-Commerce
Facilitating online marketing
This chapter will cover:
  • Search Engine Optimization (SEO)
    • analyzing keywords and optimising text content of an online-shop
  • Marketing with Google tools
    • facilitating a Google adwords campaign for an existing online-shop
    • interpreting Google analytics
  • Monitoring
    • monitoring and evaluating website traffic and key figures (e.g. conversion rate)
  • product photography
    • shooting product photography
    • editing and optimising product photography for e-commerce
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