Facilitating online marketing

This chapter will cover:

• Search Engine Optimization (SEO)

  • analyzing keywords and optimising text content of an online-shop

• Marketing with Google tools

  • facilitating a Google adwords campaign for an existing online-shop

  • interpreting Google analytics

• Monitoring

  • monitoring and evaluating website traffic and key figures (e.g. conversion rate)

• product photography

  • shooting product photography

  • editing and optimising product photography for e-commerce