Fit for E-Commerce
Facilitating online marketing
This chapter will cover:
    Search Engine Optimization (SEO)
      analyzing keywords and optimising text content of an online-shop
    Marketing with Google tools
      facilitating a Google adwords campaign for an existing online-shop
      interpreting Google analytics
      monitoring and evaluating website traffic and key figures (e.g. conversion rate)
    product photography
      shooting product photography
      editing and optimising product photography for e-commerce
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