Competences
Professional competences
The students:
Understand how clients search the Net
Distinguish between an organic and a generic search
Understand how adwords work and know about their effects on the rank in search engines
Know the most important rank factors at Google
Know various analysis tools and perform a website analysis
Conduct a keyword analysis and develop a keyword strategy
Perform a Snippet optimization
Adapt the URL of a website
Optimize the content of the online shop
Know how Google indexes web pages
Are able to distinguish between On-Page and Off-Page optimization
Make and edit product photos
Other competences
The students
make use of learning resources and documentation available online
learn independently from online resources as well as from other team members
collaborate in an [international] team [using the second language English]
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