Competences
Professional competences
The students:
develop an own business idea in a team
know which technical requirements are needed in order to start an online shop
administrate a webshop independently
understand the concept of frontend and backend of the shop
work confidently in the web browser using tabs to open the front- and backend and to test the effect of changes immediately
setup the basic configuration of the pre-installed webshop
add contact data and legal terms and conditions
add employees to the shop team with different roles
set up employee roles as a safety measure against unwanted changes to the shop, downtimes or other malfunction of the shop
add products to the shops's product portfolio
add attractive product images at a suitable resolution, basically edited and optimised
add prices and shipping rates depending on the kind of product
add available product variations like e.g. sizes, colours
add meaningful product descriptions considering the basics of search engine optimisation (SEO)
develop a logical, customer-friendly structure for the offerings in the shop by adding product categories
set up a logical navigation for the shop based on the categories
test the functionality of the shop especially regarding customer orders
process orders using the built-in functionality of the shop
create paper documentation of the order process
deal with customer requests regarding the orders in English using email
evaluate the shop's performance
calculate basic key figures (e.g. conversion rate) using the tools of the online shop software
Other competences
The students
make use of learning resources and documentation available online
learn independently from online resources as well as from other team members
collaborate in an [international] team [using the second language English]
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