Competences

Professional competences

The students:

1. develop an own business idea in a team

2. know which technical requirements are needed in order to start an online shop

3. administrate a webshop independently

4. understand the concept of frontend and backend of the shop

5. work confidently in the web browser using tabs to open the front- and backend and to test the effect of changes immediately

6. setup the basic configuration of the pre-installed webshop

7. add contact data and legal terms and conditions

8. add employees to the shop team with different roles

9. set up employee roles as a safety measure against unwanted changes to the shop, downtimes or other malfunction of the shop

10. add products to the shops's product portfolio

11. add attractive product images at a suitable resolution, basically edited and optimised

12. add prices and shipping rates depending on the kind of product

13. add available product variations like e.g. sizes, colours

14. add meaningful product descriptions considering the basics of search engine optimisation (SEO)

15. develop a logical, customer-friendly structure for the offerings in the shop by adding product categories

16. set up a logical navigation for the shop based on the categories

17. test the functionality of the shop especially regarding customer orders

18. process orders using the built-in functionality of the shop

19. create paper documentation of the order process

20. deal with customer requests regarding the orders in English using email

21. evaluate the shop's performance

22. calculate basic key figures (e.g. conversion rate) using the tools of the online shop software

Other competences

The students

1. make use of learning resources and documentation available online

2. learn independently from online resources as well as from other team members

3. collaborate in an [international] team [using the second language English]